How a heritage sweets and savoury brand from Mumbai after entering the ecommerce business reached a much larger market and increased their sales
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Digital Performance Marketing, Social Media Management, Online Reputation Management & Creatives Mostly orders came from the MMR and were largely seasonal ■ The biggest impact was to make the brand approachable across geographies and focus on non seasonal sales as well ■ Gulab Jamun being the signature dish of the brand was pushed across with a lot of gusto ■ A complete new approach to photography and videography was taken up which added a lot more visual appeal to the brand ■ Me-Too brands and franchises were centralized into one unit to avoid online duplicacy and confusion